Purple Ant

monitoring potential property issues

Purple Ant.png

//PROJECT BRIEF 

 

A Chicago based startup that uses IoT based SaaS platform to monitor sensors to detect for potential home issues such as water leaks, fire damages, and thief.  

//THE CHALLENGE 

 

Currently working with insurance companies catering to individual homeowners, Purple Ant would like to expand to small business owners. Small businesses, in particular property owners, have expressed interest in the features and services provided; however, Purple Ant needs appropriate information architecture to move into the small business marketplace.  

//WHAT WE DID 

 

Our team created an approachable dashboard for primary users, the property owners, that immediately provide urgent detection alerts, and monitors the status of all sensors. Access to real-time data with actionability is essential to preventing damages and avoiding the insurance claims process.

 

//WHY IT MATTERS 

 

With key concepts for converged design system focusing on simplicity and accessible data and top priority of the dashboard's functionality of prompt notification of alerts, users spend less time having to track and monitor property sensors. This also allows users to be able to locate the data that they require to see quickly. 

Please note that this is a mid-fidelity wireframe demo, and not all links are active. 

Defining the Users

Personas.png

//GOALS

To save money on his property insurance premium

//MOTIVATION

Minimizing the stresses relating to owning a property so he can focus on growing progression

//FRUSTRATION

Dealing with the insurance claims process and problems with his properties that could have been prevented

//GOALS

Creating a safe environment for tenants of the building he manages 

//MOTIVATION

Smooth day-to-day operations

//FRUSTRATION

Not knowing enough to prevent potential damages to the properties  

Research Insights

With our platform aimed at property owners and managers, our team conducted both SME and user interviews to gain insights. Our primary finds were: 

01

Even monitoring devices given away for free are not being utilized by customers which could mean that users inherently do not understand the value or functionality of these systems.

02

Users want to protect their property in a simple, intuitive, and convenient way.

03

Insurance companies are slow to implement change and the user are slow to adapt to change.

Problem Statment + Design Principle

With the conducted research our team was able to design a problem statement of, property owners & managers need an approachable web-based dashboard to monitor the data and statistics because access to streamline information with actionability is essential to preventing damages and avoiding the insurance claims process. The design principles are as follows:

Convenient

Users need a way to easily access all relevant information to their account and be notified to device alerts.

Valuable

Gives users all the insights they need in one place. Create an obvious connection between Purple Ant’s services and how users will benefit.

Customizable

Convey the adaptable and scalable nature of the Purple Ant Platform's services that are able to suit individual users needs.

Divergent Concepts

Concept A.png

Please note that this is a concept wireframe demo, and not all links are active. 

Concept B.png

Please note that this is a concept wireframe demo, and not all links are active. 

Concept C.png

Please note that this is a concept wireframe demo, and not all links are active. 

User Testing Results