Purple Ant
monitoring potential property issues
//PROJECT BRIEF
A Chicago based startup that uses IoT based SaaS platform to monitor sensors to detect for potential home issues such as water leaks, fire damages, and thief.
//THE CHALLENGE
Currently working with insurance companies catering to individual homeowners, Purple Ant would like to expand to small business owners. Small businesses, in particular property owners, have expressed interest in the features and services provided; however, Purple Ant needs appropriate information architecture to move into the small business marketplace.
//WHAT WE DID
Our team created an approachable dashboard for primary users, the property owners, that immediately provide urgent detection alerts, and monitors the status of all sensors. Access to real-time data with actionability is essential to preventing damages and avoiding the insurance claims process.
//WHY IT MATTERS
With key concepts for converged design system focusing on simplicity and accessible data and top priority of the dashboard's functionality of prompt notification of alerts, users spend less time having to track and monitor property sensors. This also allows users to be able to locate the data that they require to see quickly.
Please note that this is a mid-fidelity wireframe demo, and not all links are active.
Defining the Users
//GOALS
To save money on his property insurance premium
//MOTIVATION
Minimizing the stresses relating to owning a property so he can focus on growing progression
//FRUSTRATION
Dealing with the insurance claims process and problems with his properties that could have been prevented
//GOALS
Creating a safe environment for tenants of the building he manages
//MOTIVATION
Smooth day-to-day operations
//FRUSTRATION
Not knowing enough to prevent potential damages to the properties
Research Insights
With our platform aimed at property owners and managers, our team conducted both SME and user interviews to gain insights. Our primary finds were:
01
Even monitoring devices given away for free are not being utilized by customers which could mean that users inherently do not understand the value or functionality of these systems.
02
Users want to protect their property in a simple, intuitive, and convenient way.
03
Insurance companies are slow to implement change and the user are slow to adapt to change.
Problem Statment + Design Principle
With the conducted research our team was able to design a problem statement of, property owners & managers need an approachable web-based dashboard to monitor the data and statistics because access to streamline information with actionability is essential to preventing damages and avoiding the insurance claims process. The design principles are as follows:
Convenient
Users need a way to easily access all relevant information to their account and be notified to device alerts.
Valuable
Gives users all the insights they need in one place. Create an obvious connection between Purple Ant’s services and how users will benefit.
Customizable
Convey the adaptable and scalable nature of the Purple Ant Platform's services that are able to suit individual users needs.
